Sensor Tower also reported a modest rise in overall activity. The two research firms use their own sources and proprietary methods to reach their estimates, resulting in some variation.
Sensor Tower data on user growth was mixed, showing that installations jumped by 16% in Musk’s first month compared to the month previous but fell by 3% on year over year. Yasin Ozturk / Anadolu Agency via Getty Images file Elon Musk in Washington on March 9, 2020. “Especially if he wants to pivot to a paid-for service, not everyone is going to want to or be able to pay $8 a month,” she said, referring to the $7.99-a-month Twitter Blue service. Milanesi, the president of Creative Strategies, a consulting firm, said the number of users may matter less than their demographics.
“If you’re in Italy, maybe this is not top of mind for you,” she said.
